TV ad: Lucozade Energy: Energy Beats Everything

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Lucozade Energy is partnering with the new Tomb Raider film, released by Warner Brothers in March, for a bold campaign featuring action from the movie. Created by Grey London, the campaign introduces the agency's new "Energy Beats Everything" creative idea for the brand, highlighting that having the right energy can help you overcome any situation. The campaign reunites Lucozade Energy with the Tomb Raider franchise almost 20 years since the video game version of Lara Croft first starred in a 1999 commercial for the energy drink.

Category Drinks, non-alcoholic
Client Lucozade
Agency Grey London
Production The Mill London
Country United Kingdom
Uploaded 28 February, 2018

Credits

Director
Aidan Gibbons
Chief Creative Officer
Caroline Pay
Creative Director
Jay Marlow
Creative Director
Henrik Ridderheim
Producer
Dougal Meese
Producer
Rosalien Van Der Bom
Copywriter
Rob Greaves
Art Director
Sam Daly
Agency Producer
Thea Evely
DoP
Tim Spence

Other credits

Agency Assistant Producer: Leah Stolerman

Creative producer: Duncan Collins

Account team: Geraldine Gaillemin, Oscar Flintoft, Sebastian Van Driel

Head of Planning: Lilian Sor

Planning Director: Natasha Sales

Media agency: MediaCom

Media Business Director: Tom Mills

Editor: Matthew Newman (Town Productions)

Post-production: The Mill+

Audio post-production: Munzie Thind - Grand Central Recording Studios

Lucozade Energy: Energy Beats Everything

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Lucozade Energy: Energy Beats Everything

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