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Top 6: March 7th 2018

KKT Orthopedic Spine Center – Bahrain: Painkillers - Alligators

Top 6: March 7th 2018
The problem of preferring painkillers to actually killing the cause of the pain through treatment, is even more exacerbated in Bahrain, where people prefer myopically focus on short-term relief, often times unaware of the benefits of long-term remedies and treatment. A lot of people with chronic back pain, in Bahrain, live with it by popping pills and painkillers. But the problem with painkillers is that once the medicine wears off, the pain comes back. So, we needed to open people’s eyes to the fact that using painkillers only delays the pain and will eventually lead to far worse ramifications. Through this print awareness campaign, we sought to remind patients that there is a better alternative. Agency: FP7/McCann, Bahrain
Other credits

Ehab Lori, Managing Director, FP7/BAH

Amit Kapoor, Executive Creative Director, FP7/BAH

Julián Perico, Head of Art, FP7/BAH

Amit Kapoor, Copywriter, FP7/BAH

Tahaab Rais, Regional Head of Strategic Planning, FP7/MENA

Umar Achraf, Copywriter, FP7/BAH

Raju Nelluvaya, Art Director, FP7/BAH

MMJ, Illustrator, MMJ Studio

Abdallah Bitar, Illustrator, FP7/BAH

Mohammed Ismail, Production, FP7/BAH

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