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Interactive
Cochlear: Cochlear Hearprint - Andy's Story
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Cochlear Hearprint is an online application that calibrates online video and music to the listener’s unique hearing ability.
Based on a series of user inputs, Hearprint works by adjusting audio frequencies so they are tailored to the listener’s hearing ability. It then calibrates online content to the viewer’s ears. It is available as a Google Chrome extension to hear all their favourite online films, TV shows and music, with their unique sound calibration. Hearprint has been applied to the first content series calibrated to user’s unique hearing. Two documentaries tell the stories of how Cochlear is changing the lives of people with hearing loss. Launching with the story of Jennie Brand-Miller - Leading Nutritional Scientist and Professor of Human Nutrition at the University of Sydney – who suffered 20 years of progressive hearing loss before a Cochlear implant allowed her to fulfill her passions as an academic, pioneering the Glycemic Index. And Andy King – a High Performance Surf Coach – who had his life suddenly put on hold after losing his hearing from a coward punch. But after receiving a Cochlear implant, found his sense of self and became Surf Australia’s most esteemed coach. Over the next few months an addressable media campaign will promote the technology, as well as Jennie’s and Andy’s story to select audiences, along with a PR presence and website experience designed to capture leads.
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