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Cochlear: Cochlear Hearprint - Jennie's Story

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Cochlear Hearprint is an online application that calibrates online video and music to the listener's unique hearing ability.

Based on a series of user inputs, Hearprint works by adjusting audio frequencies so they are tailored to the listener's hearing ability. It then calibrates online content to the viewer's ears.

It is available as a Google Chrome extension to hear all their favourite online films, TV shows and music, with their unique sound calibration.

Hearprint has been applied to the first content series calibrated to user's unique hearing. Two documentaries tell the stories of how Cochlear is changing the lives of people with hearing loss.

Launching with the story of Jennie Brand-Miller - Leading Nutritional Scientist and Professor of Human Nutrition at the University of Sydney - who suffered 20 years of progressive hearing loss before a Cochlear implant allowed her to fulfill her passions as an academic, pioneering the Glycemic Index.

And Andy King - a High Performance Surf Coach - who had his life suddenly put on hold after losing his hearing from a coward punch. But after receiving a Cochlear implant, found his sense of self and became Surf Australia's most esteemed coach.

Over the next few months an addressable media campaign will promote the technology, as well as Jennie's and Andy's story to select audiences, along with a PR presence and website experience designed to capture leads.
Credits Other credits

Cochlear Limited

Scott Housley, VP of Marketing & Business Development, Cochlear Australia and New Zealand

Janet Menzies, General Manager, Cochlear Australia and New Zealand

Ben Marosszeky, Senior Manager, Cochlear Asia Pacific

Kerryn Burke, Senior Marketing Communications Manager, Cochlear Asia Pacific

Linda Ballam-Davies, Senior Marketing Communications Manager, Cochlear Australia and New Zealand

Kate Harrison, Consumer Campaign Manager, Cochlear Asia Pacific

Leonie Fewster, Cochlear Care Centre Manager, Cochlear Australia and New Zealand

Julie Decker, Cochlear Care Centre Manager, Cochlear Australia and New Zealand

Roma Stein, Operations Manager

James Shaw, Head of Performance

Hannah Garcia, Senior Experience Strategist

Elliot Tindale, Performance Manager

Ryan Townsend, Experience Manager

Elaine Yang, Performance Executive

Tien Tran, Programmatic Manager

Leigh Munday, Data and Media Operations Manager

Jamie Metcalfe, Digital Products Director

Simon Ridley, Digital Project Manager

Matthew White, Creative Technologist

Patrik Fagard, Creative Technologist

Matthew Rose, Technical Director, Product & Communications

Matthew Willcox, Head of Strategic Design

Sebastian Perez de Arce, Senior Digital Designer


Simone Pipkorn, General Manager

Fleur Williamson, Account Director

Elen Clement, Senior Account Manager

Revolver/ Will O'Rourke

Michael Ritchie, Managing Director/Executive Producer

Josh Mullens, Executive Producer/Head of Projects

Isabella Vitelli, Producer

Jasmin Helliar, Producer

Alex Harrod & Jordan Maddocks, Director of Photography

The Glue Society Studios, Post House

The Glue Society, Editor

Viv Baker, Flame Artist

Trish Cahill, Colourist

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