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Guinness: Goodluck
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In the latest campaign for Guinness, AMV BBDO tells four uplifting 'Made of Black' stories that celebrate individuals who are showing unexpected character in the world of football, and inspiring those around them. The four films were directed by Wilkins & Maguire, BAFTA nominated documentary-makers at production company Stink and co-written with Andy Clough and Richard McGrann. They were filmed by Oscar nominated James Laxton and coloured by Alex Bickel, both of Moonlight fame. Each film features a true story sourced during a wide-ranging search and cover issues such as gender stereotyping and overcoming disability. At the end of each film, the storyteller links the obstacles they have overcome and the achievements they have had to being 'Made of Black', a connection to the Guinness 'Made of More' platform which tells stories of how unexpected character, in people and beer, enrich the world around us. Agency: AMV BBDO, London
Agency Planners: David Edwards & Tom Claridge Related
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