New Zealand Dance Company: Orpheus Augmented Reality

At the end of last year, Exit Films and Blockhead VFX were looking for an opportunity to show off some of the advancements that had been made in AR what it can do for brands. When Exit director and innovation lead, Adam Gunser, watched a performance by the New Zealand Dance Company, an idea formed. AR could help the NZ Dance Company to expand its audience, he reasoned accurately, by introducing new, and in particular younger, people to dance and help to promote its dance education programme, which runs classes throughout New Zealand.