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The Australian Red Cross Blood Service: 42

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In 'The Hitchhiker's Guide To The Galaxy', Douglas Adams wrote that the number 42 was the answer to the great question of life, the universe and everything. But it's taken until now, 40 years after Hitchhikers was first published, for the Australian Red Cross Blood Service to finally reveal what makes this number is so special. Agency: Cummins&Partners, Melbourne

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