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Self Promotion: It's Time to Redefine

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To mark International Women's Day, BBDO New York is launching "It's Time to Redefine," a public awareness campaign designed to challenge the definition of a woman as it currently appears in online dictionary resources. A review of these sources reveals that the existing definition of "woman" includes terms such as "servant," "mistress," and "prostitute." "It's Time to Redefine" is intended to spark a movement and to change the conversation. The campaign includes a public service announcement and an online petition.
Credits Other credits

Account Executive: Abigail Solano

Brand Manager: Lucy Bennett (Influencer Manager)

Production Services Director: Jessica Nugent

Communications Associate : Carrie Noland

Line Producer: Jonathan Hsu

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