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Top 6: March 14th 2018

Accessible Tourism: The Blind Faith Upgrade

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Top 6: March 14th 2018
Isobar India has launched the 'The Blind Faith Upgrade' a kit that enables hotels to transform any of its rooms into a visually-impaired-friendly room. First introduced at Hotel Ramada, Ajmer in Rajasthan, the Blind Faith Upgrade Kit uses innovative design to provide customer service for the differently-abled traveller as well as create business opportunity by supporting accessible tourism. According to WHO, people with disabilities are the world's largest, fastest-growing minority group, and poor accessibility has created a divide, pushing this segment of society to the margins. A lack of access makes it impossible for them to function independently and be included in mainstream activities. While the digital revolution in India has led to technological advancements that have helped democratise information and services across the country, there are approximately 8 million blind people in India who continue to be disconnected in this visually-led world. Agency: Isobar, India
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Group Head Copy - Kritica Pareek

Associate Media Director - Ashish Kumar

Account Managers - Saniya Bijlani, Nakul Sagar

Senior Creative Producer - Taj Ali Naqvi

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