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Hyundai: Women#Men
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Among the big conversations that are keeping us busy these days is the one on gender equality. 'Women are equal to men' has been at the centre of many discussions and communications. On this International Women's Day, Hyundai India joined the ongoing conversation on around gender parity, only to give it a never before twist. In a first, Hyundai India celebrated International Women's Day with a digital campaign via Innocean, Worldwide, that prefixes a hashtag with a word. So what we see is Women 'not equal to' men but soon enough the 'not equal to sign' changes into a hashtag, making way for the first ever hashtag prefixed with a word. With Women # Men campaign, Hyundai India successfully delivers the message that is really the need of the hour - It shouldn't surprise us if more women take the driver's seat. The campaign, supported by a short digital film, invites women to click a selfie in the driver's seat and share it with the hashtag Women#Men.
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