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Top 6: March 14th 2018

International Women's Day: 50 Shades Of No

50 Shades Of No
Top 6: March 14th 2018
Prompted by the magnitude of sexual harassment and worldwide dialogue surrounding what constitutes unwanted sexual behaviour, a group of young women have created a brave new social awareness campaign. Launching on International Women's Day (8 March), 50 Shades of No seeks to eradicate the grey area and educate men on the ways women demonstrate non-consent. Shocked by the outpour of sexual allegations in the media, Jess Langley and Annelise Hickey of The OTTO Empire, along with their Executive Producer Jo de Fina, were part of the founding group who reached out to women worldwide to understand the verbal and physical cues they used during a sexual encounter, where they didn't feel comfortable or confident enough to give an outright 'no'. The campaign began by taking 50 real-life statements from 50 women and printing them onto a range of t-shirts. Langley and Hicky then co-created, directed and produced a film using these statements to retell the women's stories.

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