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Top 6: March 21st 2018

Ravensburger: Fittle

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Top 6: March 21st 2018
An innovative and affordable new way for blind and visually impaired people to learn and discover, Fittle models can be downloaded from the Fittle website and 3D-printed at almost zero cost, meaning that learning Braille becomes more accessible than ever. To further complete the Braille literacy puzzle, the Fittle Project is raising funds to provide 3D printers to communities in developing countries who couldn’t afford expensive learning devices in the past. There is a growing range of Fittle models including a Rocket, Mouse, Violin, Fish, Boat, Key and Crown, which will cover the entire alphabet. The puzzles have been created by experienced puzzle designers for the most engaging learning experience and are free to download. Serviceplan are working with the L V Prasad Eye Institute in India, where there are 22 million visually impaired people, a significant majority of whom end up unemployed, illiterate and with low socio-economic status, due to financial constraints preventing them access to education at a young age. The existing Braille learning educational tools are either too expensive to make them accessible, or not engaging enough to encourage interaction. To address this problem, Serviceplan Health & Life partnered with Dr. Anthony Vipin Das and team at the L V Prasad Eye Institute in India (LVPEI) and Ravensburger, the world’s leading company for puzzles and educational toys, to develop Fittle, the world’s first 3D printed Braille puzzle. The "Fittle" film will be shown in movie theatres in India, managed by the Prasads group, as a public service message to increase awareness of the educational aspect of the 3D Braille Puzzles, and an explanation of how to download the template for printing the puzzles.
Credits Other credits

Designer: Tania Jain

Head of Marketing: Christian Bulla

Managing Partner: Matthias Harbeck, Serviceplan

Creative Partner: Mike Rogers, Serviceplan Health & Life

Creative Concept: J Jackson, Serviceplan Health & Life

Junior Art Director: Pedro Nogueira Gropo, Serviceplan Innovation

Senior Motion Designer: Dennis Fritz, Serviceplan Innovation

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