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Top 6: March 21st 2018

Reebok: #BruisesCanBeGood

Top 6: March 21st 2018
Isobar India launched a thought-provoking campaign #BruisesCanBeGood on International Women's Day. Launched with a social experiment, it makes a compelling statement on societal insights. According to the National Family Health Survey (NHFS-4), one in three women in India faced domestic violence from the age of 15. #BruisesCanBeGood is a strong statement that brings to light the harsh reality and prevalent mind-set of society by involving a real audience. By highlighting the prevalence of violence, the campaign aims to establish the need for self-defence education from a young age. Featuring a real martials arts fighter as a protagonist, the social experiment further underlines the brand's overarching communications for women: #FitToFight. Reebok has also launched a petition on urging the Indian Government for education reform, and to make self-defence classes a mandatory part of the curricula in schools and colleges.
Credits Other credits

Group Head (Copy) - Kritica Pareek

Senior Creative Producer & Director - Taj Ali Naqvi

Senior Editor - SK Parwej Alam

Senior Manager, Client Servicing - Nakul Sagar

Social Media - Aakriti Sinha, Juhi Jain

Search & Media - Ashish Kumar, Manish Rana, Kshitiz Kumar

Co-Producer - Adil Aziz

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