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Web Film

Cupanion: Bring Water to Life

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Cupanion is putting a message and a melody in its assortment of reusable cups and bottles in celebration of World Water Month. The Guelph-based reusable water bottle brand has partnered with Toronto agency send+receive to create an online video that features a group of people using its various products to create a piece of African-themed music. Every note in the 60-second video was created using a Cupanion cup or bottle filled with a different amount of water, producing a distinct sound when struck with a mallet. The video was directed by Scott Pommier of Untitled Films and the music was composed by Mark Rajakovic at Pirate.
Credits Other credits

Strategy: Andrew Carty

Account Service: Jonathan Antfleck

Line Producer: Jason Friedman

Audio House: Pirate

Composer: Mark Rajakovic

Sound Engineer: Keith Ohman

Editorial: Saints

Executive Producer: Stephanie Hickman

Offline Editor: Robin Haman

Assistant Editor: Tim MacLennan

Transfer & Online: Alter Ego

Online Editor: Eric Perrella

Colourist: Clint Homuth

Casting: Jigsaw Casting

Casting Agent: Shasta Lutz

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