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ATG: Neighbours


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20 second sillyness from Akestam Holst, Stockholm and Traktor. Harry Boy is a Swedish multi-million betting game. The game is so simple everybody can win. So with the help of a somewhat jealous captain, Neanderthals and a gold teeth-loving family these 20 seconds ads remind us of the kind of money you can win when playing it. The creative idea assumes that when someone suddenly has made it financially, others will guess it must be because of Harry. The dialogue is reduced to just two words: Harry? and Harry! Since the premise is so simple the setting of the stories varies wildly. Harry Boy is a trademark from the Swedish horse racing company ATG. The ads where shot on location in South Africa and are on air january in Sweden.
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