DEFENDER: Lion

Land Rover Defender, an automotive icon that has been renowned thanks to its off-road capabilities since 1948. To the disappointment of 4x4 drivers around the world, the Defender was discontinued in January 2016, just over two years ago. Having said that, the icon will return. Meanwhile Land Rover Israel is determined to keep the brand, the icon and the legend alive within the minds of its loyal followers.Agency: M&C Saatchi Tel Aviv