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Top 6: April 18th 2018

Xfinity Mobile: Data in Dollars

Data in Dollars
Top 6: April 18th 2018
The US has some of the most expensive cellular data plans in the world. Xfinity Mobile, however, is a new kind of network designed to save people money. To show how overpriced other plans are, Xfinity Mobile is turning pre-roll ads into price tags by calculating how much money people are spending on data to stream an upcoming YouTube video. The prices shown in each film change depending on the length of the video the person is about to stream and the cost of data with their specific carrier. Agency: Goodby Silverstein & Partners, USA.
Credits Other credits

Partner: Jeff Goodby

Partner: Rich Silverstein

Executive Broadcast Producer: James Horner

Account Director: Lee Wilson

Account Director: Shanley McClure

Account Manager: Tenaya Ende

Dep. Director Brand Strategy: James Thorpe

Brand Strategist: Lucas Goodbody

Senior Business Affairs Manager: Chrissy Shearer

Line Producer: Amber Ventris

Production Design: All Valley Yacht Club

Editor: Dan Aronin

Telecine Company: Apache

Colorist: Shane Reed

VFX & Finishing Company: Arsenal Creative

Executive Producer: Cortney Haile

Head of 2D: Chris Noellert

Lead Flame Artist: Chris Noellert

Producer: Kelsey Mays

Music Composer: Christian Moder

Sound Design & Mix Company: eLevel

Senior Audio Engineer: Dave Baker

Executive Audio Producer: Luke Dillon

Animation Company: eLevel

Motion Artist: Karim Fawzy

Motion Artist: Chad Ford

Executive Post Producer: John Dutton

Post Producer: Jack Whalen

Snapchat Animated Graphics Company: eLevel

Motion Artist: Jacob Pryor

Post Producer: Alison Plansky

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