Desperados: Desperados FuturEdtion - Behind the Creation

A new artist has designed the Desperados limited edition label each year, for the past 20 years. Upon the 2018 edition, the label becomes only the start of the story. By scanning the bottle with the 'Desperados FUTUREDITION' app, Theo Lopez's creation is unveiled in virtual reality, and you can explore every layer of the artwork, from every angle. With his paintings, this 28 years old artist plays with superimpositions of colors and materials to create new shapes. The mobile app offers a unique experience with a combination of various technologies (augmented reality, virtual reality, mixed reality) and reveals a digital documentary that walks you through the backstage of this innovative artistic collaboration. Agency: 9eme Concept