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Top 6: April 11th 2018

Tesco: The Unforgettable Bag

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Top 6: April 11th 2018
In a new campaign designed by Grey Group Malaysia, Tesco Malaysia has launched 'The Unforgettable Bag' - a revolutionary new bag design that is the centerpiece of a campaign to help reduce single-use plastic bags, by encouraging cust­­­omers to bring back their bags for every time they shop. 'The Unforgettable Bag' campaign is launched ahead of World Earth Day, which is celebrated on 22 April worldwide. Through this campaign, Tesco will be introducing a new reusable bag in three unique designs illustrated with endangered sea creatures: Each of the animal designs contain a barcode, which will provide customers a 20 cents rebate on shopping at Tesco when scanned, hence encouraging a culture of reuse.
Credits Other credits

Heng Thang Wei, Creative Director

Ronojoy Ghosh, Creative Director (whiteGREY)

Jo Yau, General Manager

Austin Lee, Art Director

Ralve Khor Designer

Xin Yi, Copywriter

Shamini Kandiah, Copywriter

Kenzhen Leong, Account Director

Elaine Ng, Account Manager

Huma Qureshi, Regional Director PR & Corp Comms APAC

Cedric Wceke, Regional Corp Comms Executive APAC

Production Team

Rawr Studios

Sound Design

Two AM Music Studios

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