AT&T: The Gimme

BBDO New York has released this TV campaign starring golfer Jordan Spieth in two :30 spots, playfully showing how certain actions on the golf course aren't options when driving on the road. Jordan is a longtime proponent of It Can Wait - the AT&T movement aiming to end distracted driving that has led to over 23 million online pledges encouraging drivers to make a comment to not text and drive. The ads play off two golf moves, the 'gimme' and 'laying up,' where Jordan stresses that there are no shortcuts with distracted driving.