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AT&T: Retail


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BBDO New York has launched this campaign focused on how AT&T helps customers solve challenges in today’s complex business environment. In this new iteration, the campaign has been evolved to put a more personal and human lens on these technical issues. In a series of four new spots (one :60 "Anthem" commercial and three :30s), the focus is on how AT&T is providing edge-to-edge intelligence, connecting every edge of business, from retail to finance, healthcare and manufacturing.

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