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Marriott Rewards: Bonjour
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Ogilvy & Mather has launched a new campaign for flagship brand Marriott Hotels to celebrate Hong Kong's biggest sporting event. This would be the third year of sponsorship by Marriott International as the Official Sponsor of the Cathay Pacific/ HSBC Sevens (April 6 - 8) and Hong Kong Sevens Festival, the city's biggest sporting event and one of the flagship tournaments on the international Sevens calendar. The campaign named 'Stay Brilliant', launched on social media with 'Bonjour.' This film takes place in a Marriott Hotel guestroom, where rugby legend, Sébastian Chabal has a comedic entrance whilst test piloting a new innovation created just for Sevens fans - a tongue-and-cheek new wake-up program (aptly named 'Bonjour'). The Ogilvy and Marriott team flew to London to shoot with the rugby legend, and shot on location at their famous London Marriott Hotel Regents Park. As you can see by the end of the spot, a lot of hilarity ensued!
Editor: Kay Kwan / Henry Gaunt (The Visual Asylum) Related |
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