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Sparkle Paper Towels: Gourmet Chicken Nuggets, 30s


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To showcase Georgia-Pacific’s Sparkle paper towels as a brand that celebrates smart and savvy choices, the Sparkle team has partnered with San Francisco-based creative agency, Cutwater, for its new Make the Bright Choice campaign, which encourages consumers to spend less on every day little messes with Sparkle paper towels. While Sparkle has always prided itself as a smart choice, it's ready to show off its spirited side with a new package design and a re-imaged Sparkle Fairy (designed by Rebecca Weinberg) to celebrate our consumer's bright and savvy choices like not over spending on everyday little messes.
Credits Other credits

Chuck McBride - Founder

Christian Hughes - President, Principal

Sophie De Schepper - Account Director

Hillary Ashton - Senior Account Manager

Diane McArter - President

Beast - Editorial Finish

Jon Ettinger - EP

Doug Walker - Editor

Jeff Bielat - Producer

Seth Andrews - Assistant Editor

Evan Ryan - VFX Supervisor

Michael Lester - CG Generalist

David Brandt - Animation/Rigging

Gordon Wittmann - VFX Producer

Eric Pascua - Finishing Artist

Dave Burghardt - Colorist

Nathan Walker - Flame Artist

Joe Macken - Graphic Artist

Paul Coutu - Post Assistant

M Squared Productions - Audio Finish

Phillip Lantz - Audio Mix

Rebecca Weinberg - Costume Designer

Garo Sparo - Costume Builder

Jenny Barone - Builder and tailor

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