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Top 6: April 18th 2018

Veloretti: F*ck Cars

F*ck Cars
Top 6: April 18th 2018
In Europe's biggest cities the war between cyclists and motorists is at its peak. Whether in Paris, London or Rome, cyclists suffer from the noise, the pollution and the danger caused by the many vehicles of the road. Veloretti, an independent bicycle brand from Amsterdam, has decided to become the voice for these silent sufferers. When a car brushes past a cyclist, you're likely to hear a whole tirade of expletives and this is precisely the message that Veloretti decided to convey in its latest short film. The beautiful technological choreography between bike and machine features a track from the UK-based artist Rival Consoles. The film will be part of an online campaign via Anomaly, London, demonstrating once and for all that bicycles own the cities.

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