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McDonald's: Being a Mum

Being a Mum
Being a mum means good times and hard times. Being a mum can be fun and it can be tough. Being a mum has tears and laughter. Being a mum is being tender. Being a mum is being strict. Being a mum is playtime, bath time and bedtime. But most importantly, being a mum is love and giving without taking anything back. Around Mother's Day in the Middle East, McDonald's in Lebanon has been celebrating the feeling of being a mum – by focusing on a segment that exists in the region, but has never been spoken about. Agency: FP7/McCann, Beirut
Other credits

Managing Director: Emile Atallah

Regional Head of Strategic Planning, Creative Strategy: Tahaab Rais

Executive Creative Director: Karim Kazan

Senior Copywriter: Thomas Young

Senior Art Director: Mike Awad

Strategic Planning Manager: Carl Bou Abdallah

Business Director and Digital Director: Nassif Abou Aloula

Senior Art Director: Rosy Muallem

Account Director Salim Fayed

Art Director: Pamela Karam

Senior Account Executive: Petra Berbari

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