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Top 6: May 2nd 2018

Lucozade Energy: David & Goliath

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Top 6: May 2nd 2018
Lucozade Energy is taking its Energy Beats Everything campaign back to biblical times with the first ever telling of the David and Goliath prequel story. The campaign, by Grey London, puts the rift between the young shepherd and his adversary in a more modern context, with a comedy film and an accompanying hand-painted oil poster. In the commercial, when David wakes up feeling groggy one morning his friend delights in reminding him that, the night before, he had picked a fight with Goliath. "You can’t call people giants," David's friend warns, "it's what got you into trouble in the first place." The film was directed by acclaimed US comedy director Harold Einstein through Outsider.
Credits Other credits

Agency Assistant Producer: Leah Stolerman

Creative producer: Duncan Collins

Account team: Geraldine Gaillemin, Oscar Flintoft, Sebastian Van Driel

Head of Planning: Lilian Sor

Planning Director: Natasha Sales

Media agency: MediaCom

Media team: Tom Mills, Holly Jerreat 

Editor: Paul Watts, The Quarry

Post-production: The Mill (Producer: Rose van der Bom / Exec Producer: Ian Berry)

Audio post-production: Sam Ashwell, 750mph

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