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Top 6: May 2nd 2018
Interactive
Fundación Vivienda: Overcrowded BannersTop 6: May 2nd 2018
Housing deficit in Chile, that includes irreparable damaged houses, overcrowded living spaces and overpopulated urban centres, affects 1.150.000 people. That means that six out of hundred people in Chile, lives in precarious housing conditions. Within this context, and looking forward to make this issue part of the public agenda, Prolam Y&R, Santiago, created a new campaign, focused in the innovative use of this classic digital form, capitalising its limited size to represent, in an analog way, the only housing choice that thousands of chileans have access to today.
Chief Creative Digital Officer: Andrés Díaz Also best this week |
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