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McDonald's: Sweden's most family friendly restaurant
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NORD DDB's latest campaign for McDonald's shows a struggling father of two who finds refuge from society's judging gazes in "Sweden's most family friendly restaurant". The campaign is based on extensive research that shows that Sweden's parents regard McDonald's as the country’s most family friendly restaurant. The main reasons being the relaxed atmosphere and playing areas, but also the fact that there's something on the menu for everyone in the family.
Account managers: Carolina Johansson, Jeanette Ytterman, Annie Leander Related
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