Change The Ref: Posts into Letters

Area 23, Change the Ref, and Great Guns team up to launch the campaign film for 'Posts Into Letters', an initiative that transforms social media posts into handwritten letters to petition members of Congress to introduce stricter gun control laws. The initiative was developed in reaction to the outpouring of social media posts in the wake of the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida. 'Posts Into Letters' is an online platform that allows anyone to turn their social media posts into handwritten letters to either print out and mail themselves or be done automatically. The font was developed using the handwriting of Joaquin Oliver, one of 15 students killed during February’s mass shooting. FCB Health Network's Area 23 developed the 'Posts Into Letters' to harness social media momentum and transform sentiments into action.