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Web Film

Contact Monkey: Do Little, Achieve Greatness.

Do Little, Achieve Greatness.
For this campaign, LP/AD sent a man dressed in a monkey suit to follow the typical daily commute across public transport and into the heart of the Toronto business district. All the while, no conscious attempt was made to recognize that he was dressed in the monkey suit as we went along the commute. Reactions of passersby were secretly recorded.
'Do Little, Achieve Greatness' takes a comical spin on sales software by launching a series of hidden camera content which follows a particularly cheeky man in a monkey suit on his way to the office. In the lead up to the film's launch, the unveiling of the spot was teased with a series of mini clips and GIFS on Facebook and LinkedIn. The wider campaign is also complemented by sponsored ad content featuring intriguing still shots from the monkey’s offbeat expedition on social platforms.
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