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Top 6: May 16th 2018
Web Film

KFC: Fried Chicken Bath Bombs

Fried Chicken Bath Bombs
Top 6: May 16th 2018
Geometry Japan has teamed up with ADK to run a very unique Christmas campaign using Fried Chicken Bath Bombs, a disruptive gift that got the world talking about Kentucky Fried Chicken. Celebrating Christmas with fried chicken is a big part of Japanese culture where Christmas equals to KFC; dads come home with a bucket of fried chicken, moms order chicken in advance and family members get together to visit KFC to celebrate Christmas. There are long ques in front of KFC stores all around Japan. It all started more than 4 decades ago. Back in 1974, KFC first ran a Christmas campaign and promoted the Christmas feast with fried chicken. However, Christmas day is not a holiday in Japan. People on duty need to restlessly work in Santa Clause costumes on that day. They cannot sit at the dinner table with family and loved ones. So KFC decided to run a campaign to provide consolation to Santa Clauses working in the streets and the busy KFC employees.
Credits Other credits

Planner: Makoto Ueda

Strategic Planner: Daisuke Suzuki

Media Planner: Takumi Nagano, Hiroaki Mikami, Yuto Miyazawa, Haru Mitsue

Account Manager: Atsushi Nishikubo

Account Executive: Hiroaki Omi, Keisyu Takahashi, Kei Oshima

Production Manager: Yohei Matsuda

PR: Initial, Yui Komiyama, Hiromi Yamanaka, Aoi Yamazaki

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