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Top 6: May 16th 2018
Web Film
KFC: Fried Chicken Bath BombsTop 6: May 16th 2018
Geometry Japan has teamed up with ADK to run a very unique Christmas campaign using Fried Chicken Bath Bombs, a disruptive gift that got the world talking about Kentucky Fried Chicken. Celebrating Christmas with fried chicken is a big part of Japanese culture where Christmas equals to KFC; dads come home with a bucket of fried chicken, moms order chicken in advance and family members get together to visit KFC to celebrate Christmas. There are long ques in front of KFC stores all around Japan. It all started more than 4 decades ago. Back in 1974, KFC first ran a Christmas campaign and promoted the Christmas feast with fried chicken. However, Christmas day is not a holiday in Japan. People on duty need to restlessly work in Santa Clause costumeｓ on that day. They cannot sit at the dinner table with family and loved ones. So KFC decided to run a campaign to provide consolation to Santa Clauses working in the streets and the busy KFC employees.
Planner: Makoto Ueda RelatedAlso best this week |
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