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Top 6: May 16th 2018
Ambient

Campaign to End Loneliness: Be More Us

Be More Us
Top 6: May 16th 2018
Research from the Campaign to End Loneliness (CTEL) reveals more than half of UK adults (54%) feel it has been a long time since they made a new friend. With loneliness and isolation on the rise, BMB and the Campaign to End Loneliness have joined forces to resolve the problem - using the power of six year-olds. Everyone knows that that it's easy to make friends and strike up conversations when you're a kid - so CTEL is taking children as their inspiration. CTEL and BMB sent out children accompanied by adults into a cafe where typically solitary and un-sociable people tend to keep themselves to themselves.
Credits Other credits

Senior Account Manager: Graihagh Goode

Head of Planning: Jamie Inman

Head of TV / Production: James Turnham

Business Director: Richard Wilcock

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