Radio
MOD. UNISA: This is Not Mod 4This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
This complete suite of ads will work to create a sense of intrigue and start our listeners
on the path to discovery. As they are confronted with a sensory overload and questions without immediate answers, we are hoping to embody the actual MOD. experience. The variety of ads (nine in total) ensures that the pattern and placement is not predictable – we want to keep the audience guessing and break them away from what they think they know. The key thing to remember about this campaign is the element of surprise. Played individually, the “This is not MOD.” messages may appear scarce. But as a combination, it serves the greater sense of discovery and intrigue we are aiming to create across the two weeks. In other words, unlike a traditional campaign that relies on high reach and frequency to build brand awareness, we only need a listener to hear the phrase “This is not MOD.” once – in a high impact way – to trigger a response. Hearing it multiple times, in different ways, only consolidates this reaction.
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