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Web Film

Babyshop: World Without Walls

World Without Walls
Babyshop, a children's retailer, sends a message of unity from the Middle East to the Middle East and to the world, through a surprising perspective, starting with the month of Ramadan. Ramadan is a time of the year when Muslims around the world fast during the day, every day, for an entire month. People wake up, pre-dawn, to eat the morning meal. And they abstain from all food and liquids until dusk. Ramadan serves as a reminder about empathy, tolerance, humanity, unity and togetherness; values that are often forgotten in today's world beset with prejudice, divisions and walls, both physical as well as emotional.
Through the film, Babyshop is encouraging people across the region to share the message of a #WorldWithoutWalls. The brand is also implementing in-store activities, on-ground initiatives, social content as well as a co-creative social media activation to bring #WorldWithoutWalls to people around the region, and around the world too.
Agency: FP7/McCann, Dubai
Other credits

Client team: Ruban Shanmugarajah, Deepak Mahnot, Mitin Chakraborty, Dina Barakat

Creative Direction: Tahaab Rais

Director: Mikkel Blaabjerg Poulsen

DOP: Jonas Berlin

Copywriting, Art Direction, Screenplay: Tahaab Rais

Agency Producers: Karol Akl, Darine Kanj Maalouli

Regional Head of Strategy: Tahaab Rais

GM - Business Unit: Nima Askari

Senior Account Director: Vicky Kriplani

ECD: Oliver Robinson

Creative Director: Mark Williams

Singer: Brittin Lane

Songwriter: Tahaab Rais

Set Art Director: Tibi Hristu

Construction Coordinator: Alex Gherghe

Wardrobe Stylist Brandusa Ioan

1st AD: Cristi Ciurea

Focus puller: Ionut Perianu

Gaffer: Gabi Sora

Key Grip: Cristi Toader

Editor: Theodora Penciu

Colourist: George Bodrug

Graphic Department: Mihaela Magopat, Anca Adascalitei, Razvan Dit, Lucian Prorocu

Dailies & Data: Cristi Sandu

Post-production Producer: Loredana Moise

Production Manager: Liviu Gherghe

Producer: Costin Rantes

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