Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Web Film

Kia Stinger GT: Text Drive

Embed Video
To promote the launch of the Stinger GT, Kia, in partnership with INNOCEAN Worldwide, created an interactive book that mimics the performance of a true GT to share with 100 of the country's most influential journalists and automotive-award jurors. The booklet, called, "text drive," featured eight chapters coordinating with the car's 8-speed automatic transition and a special sticker that revealed the first image of the car. To get the viewer’s adrenaline pumping, the book included a microfiber repositionable material, special spot pattern fragrant encapsulated scratch-n-smell varnish, a fold-out panel with carbon-release folds and a fragrant varnish on pulp-board - all part of a unique experience meant to capture the thrill of test driving a car and create a desire to take the Stinger out for a spin.
Other credits

Printing and Fulfillment: Coast Graphic Services

Retouching: Graphic Industries

Content Film: Anton Watts Photography

Motion Assistant: Industrial Digital

Retouching: Midas Retouching

Post Production Company: MoxBox Animation

Music Design: Yessian

PR Agency: Zeno Group

Studio: Car Prep Inc

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news