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Radio

International Vegans’ Voice for Animals: Excessive Gas

An animal shelter run by a Polish branch of VIVA! International Vegans' Voice for Animals (Viva! Akcja dla Zwierząt) sets off a campaign that promotes dog adoptions. A series of radio spots written and produced in a style of pharmaceutical commercials show that a dog can be the man's best friend even in most awkward situations. The spots replicate the style of pharmaceutical commercials and a popular problem-solution approach. The campaign explores three most common forms of such ads: testimonial, short dialogue and medical condition illustrated with sound. Music was written and performed by a film and theatre composer - Marcin Mirowski. Spots will run until July, as spring and summer is a hot season for pet adoptions but also for unfortunate returns and abandonments. The airtime was donated by major nationwide stations: Radio Zet, Meloradio and TOK FM. Agency: Must Be Loud, Warsaw
Credits Other credits

Managing Director: Marta Samsonov

Insight and Research: Marta Wiktoria Slyz

Music: Marcin Mirowski

Sound Studio: Glosno

Sound Designer: Blazej Kafarski / Darek Podhajski

Voice talents: Anna Apostolakis, Dagmara Bak, Konstancja Dangel, Piotr Makowski, Grzegorz Pawlak, Dominic Chambers and Sean Palmer.

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