Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

International Vegans’ Voice for Animals: Excessive Gas

An animal shelter run by a Polish branch of VIVA! International Vegans' Voice for Animals (Viva! Akcja dla Zwierząt) sets off a campaign that promotes dog adoptions. A series of radio spots written and produced in a style of pharmaceutical commercials show that a dog can be the man's best friend even in most awkward situations. The spots replicate the style of pharmaceutical commercials and a popular problem-solution approach. The campaign explores three most common forms of such ads: testimonial, short dialogue and medical condition illustrated with sound. Music was written and performed by a film and theatre composer - Marcin Mirowski. Spots will run until July, as spring and summer is a hot season for pet adoptions but also for unfortunate returns and abandonments. The airtime was donated by major nationwide stations: Radio Zet, Meloradio and TOK FM. Agency: Must Be Loud, Warsaw
Credits Other credits

Managing Director: Marta Samsonov

Insight and Research: Marta Wiktoria Slyz

Music: Marcin Mirowski

Sound Studio: Glosno

Sound Designer: Blazej Kafarski / Darek Podhajski

Voice talents: Anna Apostolakis, Dagmara Bak, Konstancja Dangel, Piotr Makowski, Grzegorz Pawlak, Dominic Chambers and Sean Palmer.

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news