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Top 6: May 23rd 2018
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Bacardi: Dance Floor, 60sTop 6: May 23rd 2018
BACARDI has become a brand synonymous with music and entertainment. Whether it's making music (InstantDJ) or helping fund it (Music Liberates Music), everything they do inspires people to do what moves them. In fact, it is what inspired the new brand tagline, "Do What Moves You." This summer is no different with BACARDI releasing dance-inspired creative reminiscent of a music video. The ad, created by BBDO, New York is uniquely told entirely from the waist down. It features an eclectic group of dancer friends meeting up for a rum-fuelled night in the Caribbean. Throughout the spot, each friend dances to create a different musical sound through the movement and expression of their hips, legs, and feet. As the group comes together, their sounds mix together, forming a track by DJ trio, Major Lazer, longtime BACARDI friends and collaborators.
Chief Marketing Officer: John Burke |
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