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McDonald's: Timeless

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McDonald's has today released a new brand ad Timeless, created by DDB New Zealand. Built on bringing families together over a meal, McDonald's taps into the insight that what families want the most is to spend quality time together. Our silver-haired protagonist faces a particularly difficult challenge. Looking after his three grandchildren, he puts a good old-fashioned day out up against technological toys and wins.
Credits Other credits

Senior Planner: Anna Gunnell

Senior Business Director: Lauren Taylor

Lead Business Partner: Karla Fisher

Managing Director: Michael Ritchie

Editor: Tim Mauger

Post Production Company: Blockhead

Colourist: Dave Gibson

Editing House: The Editors

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