Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Print

IKEA: IKEA SÖMNIG - The sleepiest print ad ever made


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The innovative IKEA SÖMNIG ad pushes the boundaries of what can be achieved in the traditional medium of print. It’s not just advertising a product – using sound and scent, it enables the user to experience the benefits of the brand’s bedroom products in an immersive way that can be of genuine benefit. In a nutshell, we created a flat pack sleeping aid in the form of a print ad.

To help the people of the UAE get better sleep, we created SÖMNIG (Swedish for sleepy). An ad the emits white noise through a tiny speaker - scientifically proven to help sleep.* The ad was printed using lavender infused ink and has an embedded lavender port for longer lasting fragrance. A scent known to relax and lower heart rate.

SÖMNIG was designed to perfectly demonstrate what IKEA's range of bedroom products do – give you a great night of quality sleep.
Credits Other credits

Account service: Tarek Shawki, Ami Popat, Mahmoud Hassan

Production: Tarek Bawab, Pierre Alkhoury, Ryan Gonsalves, Muhammad Umair, Inshad Usman, Aliza Siddiqi, Craig Fawcett, Mark Cruzem, Aurangzaib Zafar, Sonam Mahadev, Xeniya Tkachenko, Basma Abdou

Clients: Carla Klumpenaar, Amer Yaghi, Binita Chowdury

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news