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Top 6: May 23rd 2018
Interactive

Gen Cero: Nutrition Volunteers

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Top 6: May 23rd 2018
We designed 15 T-shirts, each one with a essential food that a child with malnutrition needs and we put a QR code in them that when scanned directed people to the website of the foundation, where people could donate the food of the T-shirt as many times as they wanted. When people bought it, they committed themselves to a challenge: have someone donate each time they wear it. Agency: Sancho BBDO
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