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Top 6: June 6th 2018

Ikea: Harry

Top 6: June 6th 2018
The Royal Wedding has arrived. It's finally time for Meghan to marry her prince. The speculations have been many. What dress will she be wearing? Who will serve the cake? And will he shave his beard? So with the wedding being on everyone's lips, IKEA wanted to take this opportunity to join in on the conversation. With two different posts, IKEA highlights two pressing matters. The first post is to all the people out there looking for a Harry to call their own. Sadly, it's not easy finding yourself an authentic prince. But everyone can get a striking HARRY, the chair that is. The second post, posted the day after the wedding, asks what Meghan and Harry plan to do with the leftovers of the wedding cake. Proving that lunch boxes are a fact of life, prince or not – IKEA suggests PRUTA. Say, maybe a hundred, give or take? Agency: ACNE.
Credits Other credits

Photographer: Anders Kylberg

Account Director, ACNE: Lovisa Friman Bendz

Assignor IKEA: Jovana Basrak Keric

Strategic Planner IKEA Creative Hub: Kim Saxberg

Assignment Leader, IKEA Creative Hub: Louice Alvarsson

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