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Top 6: August 1st 2018
Interactive
Telekom: The Vloggers' SwapTop 6: August 1st 2018
Internet algorithms limit sharing. They show us only the views and opinions we already agreed with. This is called a Filter Bubble or Echo Chamber. The effect is polarization and intolerance. This is especially true for millennials, whose opinions are often formed via social media. As a brand that believes in "sharing" we could help audiences see each other's perspectives. And we created "The Vloggers' Swap."For millennial's, video is the most engaging form of content. So we identified vloggers with audiences that had the least in common, in terms of consumed content, likes, interests, and opinions. Then for one day, we challenged them to swap lives.
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