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HEMA: HEMA Qualities

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Dutch retail chain HEMA unveils 'HEMA qualities', a 360-campaign about and for its fans. For more than 90 years, the household name has been part of its consumers' lives. Highlighting the different ways in which HEMA has become an integrated part of Dutch society, creative agency SWEET partnered with production company & photography agency HALAL to search for and tell the real HEMA stories.
Credits Other credits

Concept Development: SWEET x HALAL

Edit: Annelien van Wijnbergen / Kapsalon

Grading: Joppo/ De Grot

Music: Sizzer

Sound: HaaiFaaiDeluxe

Animation: From Form, Maria Walnut, Lieke Janssen

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