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HEMA: HEMA Qualities
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Dutch retail chain HEMA unveils 'HEMA qualities', a 360-campaign about and for its fans. For more than 90 years, the household name has been part of its consumers' lives. Highlighting the different ways in which HEMA has become an integrated part of Dutch society, creative agency SWEET partnered with production company & photography agency HALAL to search for and tell the real HEMA stories.
Concept Development: SWEET x HALAL Related
HEMA: HEMA push-up bra
Doom&Dickson, Amsterdam 
HEMA: HEMA push-up bra
Doom&Dickson, Amsterdam 
HEMA: HEMA push-up bra
Doom&Dickson, Amsterdam |
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