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Top 6: June 6th 2018
Outdoor
Hill's Food, Shelter & Love Program: Outside the Box Adoption MessageTop 6: June 6th 2018
We had our target interact with customized messages printed on moving boxes as an innovative media, and make them experience how easy it would be to walk into their new homes with a new pet (as it is to walk into the door of a new home with a moving box). We crossed existing data from different sources, to find the right pet, for people moving to a new home within New York City. We partnered with moving companies to feature the selected shelter pets on the outside of the people’s moving boxes. We customized these moving boxes with the imagery of the animals that would be ideal for their house, neighborhood, family, etc and stuck labels with the new home addresses on the pet’s collar, as if it was the typical pet identification tag. Our message was simple: Your new home, can be their new home.
Agency: Y&R - Red Fuse Communications
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