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Top 6: June 13th 2018

Protex Antibacterial Soap: Tsunami - Danger reduced to 0.1%

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Top 6: June 13th 2018
Y&R - Red Fuse Communications, launched a campaign so listeners could imagine the metaphor of how insignificant something dangerous would be on their hands after having them washed with Protex. In the radio ads, they reduced the danger of dangerous artifacts/ situations to 0.1%, the same way Protex eliminates 99.9% of bacteria and danger.
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Shen Guan Tan (CCO), Guy Orsmond, Lucia Moreno, Peter Harrison (accoun team),

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