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Transitions: VI
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Transitions, the range of adaptive lenses by Essilor, chose Animals to manage its global relaunch and brand repositioning for opticians (BTB) and the general public (BTC). The new campaign via Animals, France, was officially launched at the beginning of April in the US, UK, Asia and South America and on the 15th May in France. It airs on TV, in cinemas, press and outdoor, in-store and digitally. The ambition of Transitions is to become a modern, must-have “lifestyle” brand for wearers, whatever their age or way of life. The films were directed by Paul Ward via Gang Films.
Founder: Manoëlle van der Vaeren Related |
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