Samuel Torres: Pacifica, beer made with the seawater: Pacífica, the beer that united two countries

Bolivia has been a landlocked country since 1879, when it lost its 
access to the Pacific Ocean to Chile. Until this day the sea continues 
to distance the two countries, even reaching the International Court in 
the Hague.

Franka, a small craft brewery, believes it is possible for both nations 
to share the sea, and to prove it created "Pacifica", the first Bolivian 
craft beer made with seawater from the Pacific Ocean, so that Bolivians 
and Chileans could sit at the same table and drink as friends.

We created a commercial to tell the story of how we traveled 1568 km to 
Antofagasta (Chile) to collect a sample of seawater that we then took to 
Santa Cruz (Bolivia) to elaborate “Pacifica”.

The commercial quickly garnered national and international attention, 
achieving $400,000 in media coverage with $0 budget in a little over a 
week. Using the commercial we then invited Bolivians and Chileans 
residing in Bolivia to try this unique recipe at an inauguration event 
on March 23, 2018 the day Bolivians celebrate “El dia del Mar”.

And so, that's how a small craft brewery facing large national beer 
companies managed to united two countries with absolutely no budget.

Pacifica, the sea can be shared.