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Baliwag District Hospital: Splitting Pain

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Migraine remains undiagnosed and undertreated in at least 50% of sufferers, with less than half having consulted a physician. They have a hard time expressing the severity of their pain to non-sufferers, who can dismiss it as a simple headache. Through this campaign, created by Campaigns & Grey, Philippines, sufferers could recognize we understood them; while non-sufferers could get a sense of the agony of their pain in terms they could relate to, thereby reducing stigma. The hospital has seen a significant increase in inquiries and consultation regarding migraine resulting in proper diagnosis and treatment.

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