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TAB: Head vs Heart

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TAB and Clemenger BBDO Sydney have launched a campaign ahead of the 2018 FIFA World Cup, 'Head or Heart'. The campaign brings into focus the greatest rivalry in sports betting, the battle between the pragmatism of betting with your head, and the pure gut feel of betting with your heart.
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TAB Head of Marketing Communications: Louise Rathbone

Senior Marketing Manager – Sport: Jono Rhydderch

Marketing Manager – Sport: Yuta Kobayashi

Facilitation Company: Grandma Enterprise

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