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Top 6: June 13th 2018
Interactive

Mercedes-AMG: AMG Growl

AMG Growl
Top 6: June 13th 2018
We wanted to get South Africans to celebrate the one thing AMGs are most notorious for, that majestic growl. So Instead of making ads, we made a series of unbranded content videos that did just that. And instead of posting them from AMG's owned media channels, we kept the integrity of the content, and we seeded these unbranded videos on popular South African Facebook groups.
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